Amazon’s HQ2 Isn’t a Headquarters. So What Is It?

The post Amazon’s HQ2 Isn’t a Headquarters. So What Is It? appeared first on John Battelle's Search Blog. Crossposted from NewCo Shift. Everyone’s favorite parlor game is “where will Amazon go?” Better to ask: Why does Amazon needs a second headquarters in the first place? It’s the future! Rendering of Amazon’s new...Read more
This Is What Happens When Context Is Lost.

This Is What Happens When Context Is Lost.

The post This Is What Happens When Context Is Lost. appeared first on John Battelle's Search Blog. (Cross posted from NewCo Shift) Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty much no one really understands...Read more

The Data Deal Is Opaque. We Should Fix It.

The post The Data Deal Is Opaque. We Should Fix It. appeared first on John Battelle's Search Blog. I wrote this post over on NewCo Shift, but it’s germane to the topics here on Searchblog, so I’m cross posting here… What Did You *Think* They Do With Your Data? Admit it,...Read more
No. Social Terrorists Will Not Win

No. Social Terrorists Will Not Win

The post No. Social Terrorists Will Not Win appeared first on John Battelle's Search Blog.                           A small group of social terrorists have hijacked the rational discourse led by society’s most accomplished, intelligent, and promising organizations. (cross posted from...Read more

My New Column – Please Sign Up!

The post My New Column – Please Sign Up! appeared first on John Battelle's Search Blog. Hi Searchblog readers. I know it’s been a while. But I’m writing a new column over at NewCo Shift, and instead of posting it verbatim here every other day (it comes out three times...Read more
Uber Does Not Equal The Valley

Uber Does Not Equal The Valley

The post Uber Does Not Equal The Valley appeared first on John Battelle's Search Blog. Now that the other shoe has dropped, and Uber’s CEO has been (somewhat) restrained, it’s time for the schadenfreude. Given Uber’s remarkable string of screwups and controversies, it’s coming in thick, in particular from the...Read more

Is Humanity Obsolete?

The post Is Humanity Obsolete? appeared first on John Battelle's Search Blog. image Upon finishing Yuval Harari’s Homo Deus, I found an unwelcome kink in my otherwise comfortably adjusted frame of reference. It brought with it the slight nausea of a hangover, a lingering whiff of jet exhaust from a...Read more

The Internet Big Five Is Now The World’s Big Five

The post The Internet Big Five Is Now The World’s Big Five appeared first on John Battelle's Search Blog. Back in December of 2011, I wrote a piece I called “The Internet Big Five,” in which I noted what seemed a significant trend: Apple, Microsoft, Google, Amazon, and Facebook were...Read more

Dear Facebook…Please Give Me Agency Over The Feed

The post Dear Facebook…Please Give Me Agency Over The Feed appeared first on John Battelle's Search Blog. (cross posted from NewCo Shift) Like you, I am on Facebook. In two ways, actually. There’s this public page, which Facebook gives to people who are “public figures.” My story of becoming a...Read more

Ads. Grrr.

The post Ads. Grrr. appeared first on John Battelle's Search Blog. (Cross posted on Medium) I honestly didn’t want to say this, but. I did have other things to do tonight than write about advertising. Again. But g’damn, folks. Can we get our shit together? I know Google thinks it...Read more